APEX Botanicals works across the development chain or on a specific stage: audit, ideation, scientific scoping, development and positioning.
Ideation and feasibility
Turn a botanical or bio-based opportunity into an ingredient concept.
Explore possible interventions
Explore plants, by-products and emerging biomass sources, including biotechnology-derived biomass and extracts. Explore new avenues for innovation through bioinspiration, drawing on the properties and adaptation strategies of plants. Assess intended uses, technologies and possible differentiation. Consider potential alongside supply chain constraints and market perspectives.
Active ingredient design and development
Define a target and guide development choices.
Explore possible interventions
Selection of plants and/or botanical biomass, phytochemistry and eco-extraction. Process choices take account of target molecules, industrial feasibility and the economic relevance of those choices.
Evidence strategy
Connect the material, testing programme and claims.
Explore possible interventions
Skin biology, test selection, analysis and interpretation of results. Align the scientific dossier with intended benefits, claims and ingredient communication.
Portfolio development
Bring a new perspective to existing ingredients.
Explore possible interventions
Review data, identify portfolio gaps, plan additional testing and explore repositioning. Build scientific and marketing arguments that explain differentiation and value.
Coordination and communication
Bring in the right expertise and make innovation understandable.
Explore possible interventions
Coordination with specialists in eco-extraction, testing, analysis and industrialisation. Connections with laboratories, supply chain stakeholders and analytical platforms. Photography can complement this work by enriching ingredient dossiers and communication materials.
